Cold emailing is simple, but not easy. Naturally a lot of business owners think that they shouldn’t outsource the process, when they can do it themselves. At first sight this seems logical, but when you take a closer look, well…not so much.

The specialized knowledge saves you time & effort

It may be obvious, but the difference beetween a dialed in, systemized cold email process and an ad hoc email sending is enormous.
By outsourcing this whole activity to a specialist you save a lot of time and energy, so you can focus on other business activities. The thing is, making sure not to land in spam folders, conduct angle testing, hypothesis forming, lead list building is extremely time and energy requiring tasks: you are better off if you outsource these to a professional.

Instant access to advanced premium cold email softwares

Running successful cold email campaigns is expensive – the amount of softwares required for a killer campaign is pricey. Of course you can run campaigns with mediocre databases or automation tools and still find some success, but (at best) it is going to be inconsistent.

Agencies can afford expensive softwares, since they have many clients who share the costs. By hiring a cold email agency you instantly get the benefits of a ton of high profile software for the fraction of their initial price.

Access to market knowledge

An agency or a cold email expert has market knowledge. They know what does and doesn’t work when it comes to generating appointments with cold emails.

And it matters…a lot. Of course you can also test everything for yourself, but the trial-and-error process is going to take a lot of time and effort from your part to find out what the market responds to in a cold email, what angles to take or how to form and position your offer. Whereas you get answers to these questions much quicker with someone, who has already seen a lot of cases when it comes to cold emails, and maybe already met your problem as well.

Access to continous innovation

If a message or an approach worked with one client, it is worth a test with another. Someone who deals with cold emails on a daily basis, has no other option but to constantly try out new things and innovate. By outsourcing your cold emails to an expert you are going to get an instant access to continous innovation with your outbound email process. 

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